Evermore, a fantasy-themed amusement park in Pleasant Grove, Utah, is suing Taylor Swift for trademark infringement on her most recent album of the same name. According to court documents reviewed by Pitchfork, the lawsuit is claiming millions in damages, plus all legal costs, and alleges that the release of Swift’s record resulted in confused guests and negatively impacted the park’s searchability on Google. The plaintiffs also argue that the release of Swift infringes the park’s merchandise designs and album art for their original soundtracks.
The lawsuit was filed in a U.S. district court in Utah on Feb. 2. It claims that after the announcement of forever‘s release (which took place on December 10, 2020), guests began to wonder “ if the Evermore Album was the result of a collaboration between Evermore and Taylor Swift or some other kind of relationship,’ ‘as the park’s human resources director stated in the court said documents. The suit also features photos of park merchandise, the trademark of which was allegedly infringed by Swift.
Swift’s team denied the allegations in a letter filed with the court, referring to the lawsuit as “baseless.” “Simply put, the Swift parties have not infringed your customer’s trademark,” the letter states. “It is inconceivable that there is any chance of confusion between your customer’s theme park and related products and Ms. Swift’s music and related products.” The letter also points out that Evermore Park’s sales of items such as “little dragon eggs, guild patches, and a little dragon mountain” are not comparable to the products sold on Swift’s website. The artist’s team turned down Evermore Park’s demand that they “stop and suffer” [the] use of the EVERMORE trademark. “
In a statement to Pitchfork, a Swift spokesperson added: