The rise of regional Mexican music, the growing interest of Anglo artists to create songs in Spanish and the fall of reggaeton as a genre without competition are three of the trends Spotify experts predict for 2021.
“The pandemic has accelerated the process that has already been seen to open up other genres of Spanish music outside of the city, which is fantastic for audiences and artists,” said Antonio Vázquez, editor-in-chief for the United States’ Spanish market. States. streaming platform.
“Editorial we see a hunger for playlists that break the shape of music genres. Other way around, there will be more organic mergers and artists will become increasingly comfortable jumping between styles, ”he projected.
As an example, Vázquez cited the “incredible diversification experienced in regional Mexican music”.
“We’re not just talking about new styles like the tumbado corridos, but also regional themes with urban accents, regional songs made in countries other than Mexico and many other aspects,” he added.
Something similar, although less explosive, is provided in the pop ballad, “which returns with more force”, and in the tropical rhythms.
“No one could imagine Camilo and El Alfa for example, they would triumph with a bachata like ‘Baby,’ ”said the expert.
But the biggest surprise was the keen interest of Latin American artists working on Anglo music to ’embrace and discover their roots’, as was the case with Selena Gómez, Kali Uchis and Omar Apollo, who stood out as an exponent after of pop rock surprised with a run at the end of last year.
“They reflect authentic features of Latino culture, such as biculturalism and gender fluidity,” said Vázquez.
+ It doesn’t mean reggaeton will go under …
That doesn’t mean reggaeton has gone out of style. “On the contrary, when the pandemic started, we thought demand would decline, but it was the other way around. The audience increased at all hours, even early in the morning, ”he revealed.
However, he confirms that space has been opened for all types of music, as the Latin audience is eager to discover new artists “and it allows the platform to offer them new songs.”
On the other hand, Vázquez emphasized that the absence of guided tours It has allowed artists to explore their interests and sounds a bit more, giving them more freedom to experiment.
Specifically, Spotify hopes to see further exploration of R&B, pop ballads, indie sounds and “a cultural collaboration that will change the look of a Latin hit in 2021” in 2021.