Apple has paid more than $ 25 million for the rights to the upcoming movie “CODA”, setting a new record for its acquisition of the Sundance Film Festival. Deadline.
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Directed and written by Siân Heder, “CODA” stars actress Emilia Jones as Ruby, the only hearing person in her deaf family. With her high school days drawing to a close, Ruby doesn’t have to stay home to help family or go to college to pursue her dreams.
Deadline reports that a “battle” has taken place between Apple and Amazon over the worldwide rights to the film. The $ 25 + million deal set a new record for a movie purchase at this year’s virtual Sundance Film Festival, beating Hulu / Neon’s $ 22.5 million acquisition last year for the movie “Palm Springs.”
Apple TV + has been available free of charge since November 2019 for those who purchased a qualifying Apple device in September 2019 or later. Apple recently announced plans to extend all Apple TV + free trials until July 2021, giving the company more time to showcase original content to viewers.
Apple TV + costs $ 4.99 per month or $ 49.99 per year in the United States, but Apple is also currently crediting paid subscribers.