Will reggaeton be dethroned by regional Mexican music?

Miami. The rise of regional Mexican music, the growing interest of Anglo artists to create songs in Spanish and the fall of reggaeton as a genre without competition are three of the trends Spotify experts predict for 2021.

“The pandemic has accelerated the process that has already been seen towards an opening to other music genres in Spanish outside of the city, which is fantastic for the audience and the artists”, stated in an exclusive interview Antonio Vasquez, editorial manager for the US Spanish market of the streaming platform.

“Editorial we see a hunger for playlists that break the shape of music genres. On the contrary, there will be more organic fusions and artists will become more and more comfortable jumping between styles.“, drought.

As an example, Vásquez cited the “incredible diversification experienced in regional Mexican music”.

“We’re not just talking about new styles like the tumbado corridos, but also about regional themes with urban accents, regional songs made in countries other than Mexico and many other aspects”, In abundance.

Something similar, although less explosive, is provided in the pop ballad, “which returns with more force”, and in the tropical rhythms.

“No one could have imagined that Camilo and El Alfa would succeed with, for example, a bachata like ‘BEBÉ’.”, said the expert.

But the biggest surprise was the keen interest of Latin American artists working on Anglo music to ’embrace and discover their roots’, as was the case with Selena Gomez, Kali Uchis Y Omar Apollo, which after distinguishing itself as an exponent of pop rock surprised with a run at the end of last year.

“They reflect authentic features of Latino culture, such as biculturalism and gender fluidity.”said Vasquez.

That doesn’t mean reggaeton has gone out of style. “On the contrary, when the pandemic started, we thought demand would decline, but it was the other way around. On the contrary, the number of listeners increased at all hours, even early in the morning “disclosed.

However, he confirms that space has been created for all types of music, as the Latin audience is eager to discover new artists “and gives the platform the opportunity to offer them new songs.”

On the other hand, Vasquez emphasized that the absence of touring has allowed artists to explore their interests and sounds a bit more, giving them more freedom for experimentation.

Specifically, Spotify hopes to see further exploration of R&B, pop ballads, indie sounds and “a cultural collaboration that will change the look of a Latin hit in 2021” in 2021.