Colombian artist Maluma celebrated his birthday in Miami on Thursday with the launch of a surprising minidisc entitled “# 7DJ (7 days in Jamaica)”, accompanied by a short film filmed on the Caribbean island.
Maluma presented his production at a party attended by Efe, where he explained how the idea of his artistic proposal with ecological accents came about, which includes an exhibition of visual arts for charities in addition to the music and the short film. purposes.
“I am now 27 years old. I’m cucho (old) but I’m still very happy, ‘Maluma said when he said he was throwing his’ fifth child’.
“It’s a project I’ve been working on for a long time. This is an album that was due out before ‘Papi Juancho’ (his previous album), but the covid arrived and I couldn’t make the videos; that’s why we decided to postpone it, ”he explained.
The idea for “# 7DJ” came from a weeklong trip to Jamaica that Maluma made with a group of friends over a year ago, although the artist had been using the networks for several days to stir up a commotion among his followers by posting photos featuring him name the disk in a woman’s womb. Many began to think it was a pregnancy.
“Those seven days in Jamaica happened at a time when I had to escape and decompress, because I had worked on my career for seven years without stopping and I was wondering if I should continue making music,” the artist revealed during a party in which he combined the exit to market your project and your 27th birthday.
“I thought a lot and came back transformed, fully inspired and convinced that music is not only what I do, but it is part of me, how I live and how I interpret my experiences,” he added.
The trip inspired him to compose during the pandemic and the result were seven songs with a reggae base, with accents of reggaeton.
The album “# 7DJ” features two collaborations with reggae greats: Ziggy Marley and Charly Black. The music was recorded live by Jamaican performers responsible for trumpets, saxophone, bass and percussion.
The production was directed by Édgar “Edge” Barrera, Johany Alejandro Corral “Nyal” and The Rude Boyz.
With titles such as ‘Tónika’, ‘Love’, ‘Chocolate’, ‘Agua de Jamaica’, ‘Desayun-Arte’, ‘The bubble’ and ‘Peligrosa’, the themes are also the soundtrack of the short film, which consists of the story of a man (Maluma) who arrives on the island, falls in love, has a short relationship and suffers from love.
The innovative audiovisual proposal, which is on Maluma’s YouTube channel, was in charge of the producer 36 degrees, based in the Colombian city of Medellín. The short film, mostly shot in Jamaica, can be separated as music videos accompanying each song.
Sources from the production company told Efe that all videos in the Caribbean island were filmed under strict health protocols to avoid contamination with Covid-19. Only one part, the part of the song “Tónika”, the collaboration with Ziggy Marley, was done in Los Angeles.
The third element of Maluma’s new artistic proposal is the album cover, which consists of an image by Colombian artist Federico Uribe, known for using recycled materials to create 3D paintings and sculptures.
In fact, Maluma celebrated his celebration in a temporary “pop-up” exhibition of Uribe’s work, which features the artist’s image.
His paintings, like other works by Uribe, were put up for auction and “make us think about what we’re doing to the planet,” he said. Part of the sale of the works will be donated to the Colombian organizations Fundación Amigos del Mar, Jardín Botánico de Cartagena and Stand Up Providencia.