‘Bridgerton’ is Netflix’s ‘greatest series ever’

About 82 million households watched the drama based on novels by Julia Quinn in the first 28 days. Netflix (NFLX) said in a statement Wednesday.

The company also claims the show has “made it into the top 10” in all of its markets except Japan, and has reached number one status in 83 countries including the United States, the United Kingdom, Brazil, France, India and South Africa.

The Regency-era romance drama, created by Chris Van Dusen and produced by Shonda Rhimes, has been generating a lot of excitement since it debuted late last year.

Set in 1813 in London at the end of Britain’s Georgian era, it’s easy to see how the sex scenes, scandal and costumes of the era would make the binge-worthy show a success – and a second season has already been confirmed.
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‘Bridgerton’ has been compared to ‘The Queen’s Gambit’ in that it ‘defies tradition and shows that period dramas are not limited in size or audience,’ said Jinny Howe, vice president of the original series at Netflix. statement. .

“Chris Van Dusen and Shondaland’s reinvented Regency is not meant to be history. It is designed to be more outrageous, sexier and funnier than the standard period drama – which is what surprised and delighted our members,” Howe added.

Netflix said it now has more than 200 million subscribers worldwide, after 8.5 million subscribers in the fourth quarter of 2020, exceeding its own expectations.
But the streaming service usually keeps its ratings secret, and the company’s data is said to lack nuance and third-party verification. Are media critics on guard of such self-report.

The company is also facing stiff competition from its newer rivals. 2020 was a huge year for streaming, with the launch of new services like NBCUniversal’s Peacock, Discovery + and HBO Max from CNN’s parent company, WarnerMedia.

Still, Netflix doesn’t seem impressed with the proliferation of rivals – even as Disney + has amassed more than 80 million subscribers.

Netflix noted last week that while Disney + had a “huge first year,” Netflix still recorded “the biggest year of paid membership growth in our history.”

– Frank Pallotta contributed to reporting.

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