American Airlines opens home wine delivery service

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The company said Thursday that a new program – called American Airlines Flagship Cellars – gives customers the opportunity to purchase wine by the bottle, in custom “compound” cases, or through a monthly subscription that costs $ 99 per month.

American Airlines’ one-bottle wine offering ranges in price from about $ 13 to $ 40, and the most expensive offering is a $ 300 three-pack of champagne.

By purchasing the $ 99 monthly plan, customers get access to discounted prices, monthly shipping of three bottles of wine, and customers get two AAdvantage Miles for every dollar spent.

The wine bottles are among the bottles that would be served to customers with American Airlines “Flagship” tickets, a luxury seat on international and transcontinental flights.

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The coronavirus pandemic has ravaged the travel industry, grounding dozens of planes and sharply reducing international travel. American is one of several airlines that have also suspended in-flight alcohol sales to minimize the amount of time flight attendants in the Covid-19 era have to communicate with customers. American posted a net loss of $ 3.6 billion in its latest earnings report, and wine sales are not expected to make up for much of its losses.

The company hopes its new home wine program will bring in about $ 40,000 to $ 50,000 in sales in the first three months of the year, an American Airlines spokesperson said in an email, citing the company’s chief customer officer. , Alison Taylor.

But the short-term prospect of making money from grounded wine bottles isn’t the only consideration.

“While revenue is important, Flagship Cellars is more of a way to connect with customers, even if they are not traveling with us,” said a spokesperson via email.

“It also gives them a taste of what you can enjoy in Flagship First or Flagship Business,” said the spokesperson.

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