Netflix has reached 200 million subscribers, but has no plans to rest on its laurels as it competes with services like Disney + and HBO Max (which has started affect your catalog even in regions where it is not available).
As usual, the company’s plan is to improve the experience of using its applications so that viewers spend more time on the platform. Last year, it already added several sections to its homepage to improve content discovery, such as the top 10 most viewed series and movies of the day, the “new and popular” list, and a carousel of content that is “worth the wait is. ”With the option to set a reminder for when it is available.
Now Netflix is preparing to launch a new content discovery tool that isn’t just a list on the main page, but a button that plays a catalog title based on your preferences without having to choose what to see. A bit like a zap button, but tailored to your viewing history instead of really random.
“In fact, our users will be able to tell us they’d rather skip the content search and click a button so we can choose a title to play directly for them. And that’s a great mechanism that has worked quite well for users who already are. to testExplained Netflix Chief Operating Officer and Product Officer Greg Peters at a questions and answers session about the company’s financial results.
There is no official name for that button yet, but we know it won’t be called ‘I’m lucky’ like the Google button. This new feature will be available in the first half of 2021, a year that promises to be intense for Netflix’s production machines. The company claims to have more than 500 titles in post-production or release-ready and has pledged to release an original film every week.