In a digital press conference on Thursday, with the tagline ‘Welcome to the Everyday Epic’, the company showcased its three new Galaxy S21 smartphones in different sizes – a 6.2-inch Galaxy S21, a 6.7-inch S21 + and a 6.8-inch S21 Ultra. Samsung showed its faster Qualcomm Snapdragon 888 processor, advanced AI cameras, new colors in a matte finish, and premium earbuds available for purchase. All models come with built-in 5G capabilities.
The S21 Ultra is clearly Samsung’s standout product. While the Galaxy S21 and 21+ function A new flat high definition screen (2400 x 1080), the S21 Ultra model takes it one step further with a super high resolution screen (3200 x 1400). The S21 Ultra has four rear cameras, compared to the three rear cameras on the other two devices. The S21 Ultra’s four cameras include a 12-megapixel ultra-wide-angle lens for landscape or group photography, a 108-megapixel wide-angle lens for clarity and color accuracy, and two 10-megapixel telephoto lenses that work together to zoom in even more on photos.
The Galaxy S21 ($ 799) and S21 + ($ 999) are $ 200 cheaper than the models they replace, and the S21 Ultra ($ 1199) is $ 300 less than its predecessor. These prices are the same as Apple’s iPhone range, although the S21 Ultra costs $ 100 more than the iPhone 12 Pro Max.
The S21 and S21 + (available in purple, black, gray, white and pink) and the S21 Ultra (available in black, silver, brown, titanium and navy) can be pre-ordered starting Thursday. All devices will ship on January 29.
The three models support the S Pen stylus used in the Note series phones, but all three models come without a charger, which Samsung says is for durability reasons. Apple made a similar movie with the iPhone last year.
The upgrades are indeed enhancements to the Galaxy range, most significantly to the camera technology, but Samsung’s “epic” motto doesn’t feel right, both because the changes are more evolutionary than revolutionary and because of the background to the announcements. Life feels anything but epic: more people are trapped inside, the news cycle is exhausting, and unemployment remains high. Let’s face it, the day is a win when we stop using our sweatpants.
In a nod to our new normal, Samsung is adding some features that may be better suited to home life during the pandemic. This includes a standard blue light filter that can help reduce eye strain during doom scrolling. The phones also offer deeper integration into home automation products.
In addition to the phones, Samsung introduced a premium version of its wireless earbuds called Galaxy Buds Pro with improved noise canceling and an ambient sound feature. Prior to the event, a Samsung manager in a product demo compared working from home to being on a construction site – dogs barking, a toddler running around and devices humming in the background. The new wireless earbuds have three built-in microphones that separate the user’s voice from the background noise, so that the sound can come out clearly during a call, even if it is a chaotic background.
Meanwhile, ambient noise lets you hear the world around you on top of what you’re listening to. If you use them during a Zoom call, you can still hear your child in the background. The two functions also work together intelligently. When your child inevitably comes to talk to you during your meeting, Galaxy Buds Pro detects speaking, decreases the volume and automatically switches to the Ambient Sound setting so you can hear them better.
The set, which comes in purple, black, and silver, costs $ 199- $ 50 less than the competing Apple AirPods Pro. The company claims it will get 5 hours of playtime and 13 hours of reserved power when fully charged.
Samsung’s annual Galaxy event usually coincides with the Mobile World Congress in Barcelona in February – the first major tech event to be canceled last year due to the pandemic – but the company moved it to the last day of this all-digital event. year. CES Consumer Tech conference.
After a long line of rumors, Samsung also unveiled a Bluetooth location tag called Galaxy SmartTag that allows you to locate disconnected devices with a physical tag that can be attached to keys, a bag or a pet’s collar.