U.S /
Bomb in the NBA! And not precisely because of a player change, but because of sponsorship. LeBron James, who has been an ally throughout his professional career Coke, is about to sign with Pepsi.
Next Friday, media U.S anticipate that The king has been in talks with the refreshment company and this week they would have a a multi-million dollar deal that would soon become official.
The news has since shocked the marketing world James has been Coca’s strong face for 17 years until now. He signed with them just before his first season on the NBA with the Cleveland Cavaliers.
LeBron has had its own taste of soda, its own bottle Powerade, from Sprite and was also part of one of the most successful marketing campaigns in history Yao Ming, prior to the Olympics in Beijing and 2008.
Why did LeBron switch to Pepsi?
Remember that 5 seasons ago, Pepsico became the ‘official’ drink of the NBA, with a 10-year deal and several hundred million dollars, so it doesn’t sound unreasonable that the League’s main star is also the one promoting the brand.
The fact is, you don’t have to worry.
The fact is, you don’t have to worry.