I’m writing today to let you know that Fitbit is now officially part of Google. It’s an incredibly exciting moment for us as a company and for our Fitbit community of users around the world.
When Eric and I founded Fitbit 13 years ago, we did it with a simple, yet bold idea: make everyone in the world healthier. Since the original Fitbit tracker shipped in 2009 to now more than 120 million devices have been sold in more than 100 countries, this mission has never wavered. Instead, millions of you joined that mission and Fitbit made a life-changing movement. In some cases, we heard from our users that we even helped save lives. Together, we’ve taken 275 trillion steps and recorded more than 15 billion hours of sleep.
This is just the beginning because as we become part of the Google family, we can do even more to inspire and motivate you on your journey to better health. We can innovate faster, offer more choices and make even better products to meet your health and wellness needs. On our own, we pushed the boundaries of what was possible from the pulse, groundbreaking step, heart rate, sleep and stress tracking. With access to Google’s incredible resources, knowledge and global platform, the possibilities are truly limitless.
I have no doubt that this acquisition will create so many opportunities. But I also want you to know that many of the things you know and love about Fitbit will stay the same. We remain committed to doing the right thing, putting your health and wellbeing at the center of everything we do, and providing an ambiguous approach with choices that work on both Android and iOS.
Our users’ trust will remain paramount, and we will maintain strong data privacy and security measures, allowing you to control your data and remain transparent about what we collect and why. Google will continue to protect the privacy of Fitbit users and has made a series of binding commitments with global regulators confirming that Fitbit users’ health and wellness data will not be used for Google ads and that it will be kept separate from other Google advertising data. . Google also confirmed that it will continue to allow Fitbit users to connect to third-party services. That means you can still connect your favorite health and wellness apps to your Fitbit account. These and other commitments from Google underscore why Google is an ideal partner for Fitbit, who will continue to put our users first and help advance our mission to make everyone in the world healthier.
Thank you for making us a part of your life and your health journey.
Sincerely,
James Park
CEO, president and co-founder