AMD, Intel, Nvidia, Acer and Asus announce a slew of new products

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Chipmakers Intel, AMD and Nvidia took to the virtual stage at this week’s show to unveil their new processors that promise to make graphics look better, load faster, and improve computer performance.

“Our relationship with technology has fundamentally changed,” AMD CEO Lisa Su said in a keynote speech Tuesday. “The pandemic has made technology an essential part of how we live, work, play and communicate. And at the heart of all this technology is high-performance computing.”

On Tuesday, AMD announced a series of new mobile processors for laptops from Asus, HP, Lenovo and other manufacturers. Nvidia said its new graphics card – the $ 329 GeForce RTX 3060 – will be released in February.

Hardware companies Acer, Asus, Lenovo and others have unveiled their latest computers and attached displays that can use the new chips.

Intel will introduce four new processor families at CES 2021.
Computers also face shortages of parts, particularly chips, as Asian factories recovered from an early 2020 slowdown and demand outstripped supply.

For the Taiwanese company Acer, the pandemic has not disrupted the introduction of its new product line, which includes a number of new laptops and monitors. Likewise, Asus, also headquartered in Taiwan, announced a long line from laptops to a projector and monitor.

The Asus projector.
Acer said it has taken advantage of Taiwan being a coronavirus haven.

“Because Taiwan has hardly been hit [by the coronavirus pandemic] really, and that’s our global headquarters, all product development has gone very smoothly, “said Gregg Prendergast, president of Acer Pan America. Has been fairly up and running since June.”

Prendergast said that since Acer established its own factories more than 20 years ago, it can deftly choose which factory to work with, giving it more flexibility during the pandemic.

Acer has a significant business in education, delivering Chromebooks to students, and gaming laptops and displays. Traditionally, the brand has attracted PC gamers, but it is gradually expanding to console gamers as well, with a new display that supports gaming on the new PlayStation 5 or Xbox Series X with optimized graphics.

“It depends on how some of these products fare. If they get tacky and start selling well, we’ll definitely expand the portfolio,” said Prendergast.

Despite many tech companies, including Acer, reporting record sales, it’s not all sunny for chip makers.

Intel introduced new processors for computers on Monday, including 11th generation Intel chips for gaming.

On Wednesday, Intel also deposed its CEO Bob Swan and named his replacement, Pat Gelsinger. Under Swan, Intel struggled and lost market share to competitors in key segments.
Apple made a furore last year when reports said it would discontinue use of Intel chips in its Macs and instead make its own.

Intel told CNN Business during a phone call last week that Apple’s decision gives the chipmaker the freedom to “ figure out how we’re doing and battle against that. [Apple] Products. Intel said it would focus on delivering the best experiences on Windows, Chrome and Linux, while competing with Mac products.

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