Selena Gomez launched her own cosmetics line, Rare Beauty, in September last year.
And on Friday, the 28-year-old singer released the brand’s highly anticipated Stay Vulnerable collection.
‘IT’S HERE! And I love how easy these formulas are – you can now get your hands on my NEW @RareBeauty Stay Vulnerable collection, ” wrote Gomez, who celebrated the launch on Instagram.
Stay Vulnerable: Selena Gomez Released Rare Beauty’s Long-Awaited Stay Vulnerable Collection in Sephora Stores Friday
Especially for the ‘effortless’ collection, Selena created ‘five universally flattering shades for eyes, cheeks and lips’.
She added that the Stay Vulnerable collection, as well as the rest of the Rare Beauty line, is available exclusively at Sephora stores and the brand’s official website.
Gomez, encouraging her 202 million followers to check out the products for herself, added a few promotional images and a stunning selfie.
In a snapshot of a golden hour, the Wizard Of Waverley Place star was staring off into the distance with a peach eyeshadow over her lids.
Special formula: ‘IT’S HERE! And I love how easy these formulas are – you can now get your hands on my NEW @RareBeauty Stay Vulnerable Collection, ‘wrote Gomez, who celebrated the launch on Instagram
Own Best Ad: Gomez, encouraging her 202 million followers to check out the products themselves, added a few promotional images and a stunning selfie
To create a monochrome look, Selena applied a generous amount of Stay Vulnerable Melting Blush to her cheeks and the Stay Vulnerable Glossy Lip Balm to her pout.
She wore her long dark brown hair down and gently brushed away from her face to reveal the glittering gold earrings in her ears.
Sephora, which exclusively sells Rare Beauty, has created its own post to celebrate the collection’s launch day.
And along with their seductive copy, the shopping giant featured a gorgeous portrait of the Spring Breakers actress applying the glossy lip balm to her lips.
Promo Time: Despite the pandemic, Selena has conducted a host of virtual interviews and promo videos to add hype to the collection’s debut
For the picture, Selena stuck for vanity wearing a dramatic winged eyeliner look with a bold neon shade.
Gomez unveiled the Stay Vulnerable collection on Tuesday, where she revealed that she had been trying the collection on her own for months.
“I’ve been wearing this for a while now and can’t wait for you to finally try it on,” said the star at the time.
Surprise! Gomez unveiled the Stay Vulnerable collection on Tuesday, where she revealed she had been trying the collection on her own for months
Testing: ‘I’ve been wearing this for a while and can’t wait for you to finally try it on,’ the star said at the time
Despite the pandemic, Selena conducted numerous virtual interviews and promo videos to add hype to the collection’s debut.
Called on her go-to makeup artist Hung Vanngo, Selena appeared via webcam with a bold red lip and flawless complexion.
Ahead of Rare Beauty’s launch in September, Gomez gushed about the inclusive, natural beauty-based brand and the message behind it.
Beauty with a Purpose: Prior to the September launch of Rare Beauty, Gomez gushed about the inclusive, natural beauty-based brand and the message behind it; Selena in the picture in December
‘I’m so excited to release beauty products that not only feel great but also celebrate what makes us rare,’ the star began in a statement.
“ These products are not about being someone else, it’s about being who you are, whether that’s a full face with bold makeup or no makeup at all.
Make-up is something to enjoy, it is not something you need. I want everyone to feel beautiful, just the way they are, ”she concluded.