Tech giant Apple (AAPL) – Request report On Wednesday, the App Store reported revenue of $ 1.8 billion for the recently ended holiday season, with New Year’s Day accounting for 30% of spending.
Users of the IOS App Store spent more than $ 540 million on digital goods and services on New Year’s Day alone, the company said.
Spending on game apps such as “Roblox” and “Among Us” contributed to the record sales for the week from Christmas Eve through New Year’s Eve.
Apple Books has clocked more than 90 million monthly active users, the company said in a blog post.
Apple has not shared subscriber numbers for Apple TV streaming, Apple Music, and Apple Fitness +.
“Now more than ever before, customers around the world have found inspiration and value in the breadth and quality of Apple’s services,” said Eddy Cue, senior vice president of Internet software and services at tech giant Cupertino, California, in a statement. .
On January 5, Credit Suisse analyst Matthew Cabral raised his target price for Apple stock from $ 106 to $ 120, confirming his neutral rating, led by demand for iPhones and other products.
Last month, Apple’s App Store and Alphabet’s (GOOGL) – Request report Google Play collectively saw spending increase 34.5% on Christmas Day, from $ 303 million in the same period last year to $ 407.6 million, the Sensor Tower blog reported.
Apple stock recently traded at $ 129.60, 1.1% down. They were up 81% in 2020 due to strong demand during the covid pandemic.