Carlota Casiraghi, Chanel’s new ambassador



Their fates seem to be intertwined from the start, as she puts it herself, so that’s no surprise Carlota Casiraghi will be the new ambassador and spokesperson for Chanel. The intimate friendship Carolina de Monaco had with Karl Lagerfeld has made the quintessential French company a loyal Carlota companion since her early years, so there is no one better to represent the soul of the house. Carlota will be the star of the Spring-Summer 2021 Ready-to-Wear campaign, a collection created by Virgine Viard and photographed in Monaco by Inez van Lamsweerde and Vinoodh Matadin.

Carlota Casiraghi in ChanelVIEW GALLERY

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Carlota’s style has always been inherent in her personality, as it was with her mother from a very young age. It’s almost impossible for the reflectors not to fall on her when she has one of her appearances and from a young age she has reserved Chanel pieces for special occasions. It is not uncommon to see her in the front row of the brand’s shows or see one of the house’s creations during her glamorous performances at the Baile de la Rosa. “It’s like I was born with ChanelSays an outspoken Carlota, who says she saw images of Carolina with the symbolic signature during her pregnancy.

As never before, Carlota – who is usually very jealous of her privacy – says that Chanel has accompanied her in the most important moments of her life, such as at her wedding, when she wore one of Karl Lagerfeld’s latest haute couture dresses, a design Virginie made final adjustments to so she could wear it, in what she sees as a change of stick among the great minds behind the House. “Ever since I was a little girl, Virginie always came by for my tests. You can tell she loves the moment when the woman appropriates the clothes. Her great strength is that she knows the codes of the House and the history from back to front and does not want to change anything ”.

Carlota Casiraghi in ChanelVIEW GALLERY

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While it won’t be until a few days later when the collection that Carlota will be modeling is on display for the first time, she has already given a sneak peek at what it will be: “It is the ideal of the feminine wardrobe. There are outfits for everything… He has dreamed of a woman on the move ”. Carlota confesses that she was especially moved by posing for the collection in La Vigie, Monaco, where Karl lived.

The other great project with Chanel

With a degree in philosophy and a tremendous passion for literature and poetry, Carlota is president of the Recontres Philosophiques de Monaco, an association she founded in 2015 dedicated to celebrating and promoting philosophy through thematic events. month, in which they focus on reflection, discussion and exchange of ideas. “I can’t break free from what I am,” she says honestly, knowing that her passion for literature is inherent in her. This love for letters is one she shared with Karl Lagerfeld, and it was very characteristic of Gabrielle Chanel too, so to show that this new step in her relationship with the company has more than one facet, Carlota and Virginie Viard will soon present a project entitled Les Rendez-vous lettéraires rue Cambon.

The company has announced that it will consist of thematic meetings featured on Chanel’s digital channels, where authors and actresses meet, who will read, discuss and share their unique perspectives on their own work or that of contemporary literary figures. parts. . The first of these special gatherings will take place on January 26.

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