His time in Formula 1 officially began in late 2004 when the company took over the Jaguar team.
The Austrian energy drink has a long and successful history in Formula 1, as well as extreme sports.
Sergio Perez announced as the new Red Bull Racing driver for the 2021 season, to replace Alexander Albon who will be banned to reserve pilot. The Mexican will be the twelfth driver to race with the team that has won 4 constructors’ championships for the ‘Gran Circo’ in almost 16 years.
The history of the popular energy drink dates back to 1987, when the founders Chaleo Yoovidhya and Dietrich Mateschitz they met in Thailand to launch a new product on the old continent that was initially distributed in Austria.
His time in Formula 1 officially began in late 2004 when the company took over the Jaguar team. To participate in the 2005 season, the famous driver David Coulthard and the young Christian Klien signed. In addition, Scuderia Toro Rosso (now AlphaTauri) was founded in 2006 as a subsidiary.
The most notable years, however, were with the rise of Sebastian Vettel, coming from Toro Rosso, who won 4 drivers and 4 constructors world championships between 2010 and 2013 with Mark Webber. The following years were one of restructuring, moving from Renault to Honda engines and the many driver changes, including Daniel Ricciardo, Daniil Kvyat, Max Verstappen (current partner of Checo Pérez), Pierre Gasly and Alexander Albon.
Outside the paddock, the brand has positioned itself internationally as one of the foremost sponsors of extreme sports. The company has the Red Bull Junior Team program in which they develop the careers of young drivers entering the world of motorsport in different categories.
They also have the international aviation competition Red Bull Air Race World Championship on aerobatics. Another popular event was Red Bull X-Fighters, an international freestyle motocross tournament in 2001 and 2017.
In 2012 they were back on the international stage with the launch of the Red Bull Stratos space mission. Parachutist Felix Baumgartner leaped from the stratosphere to nearly 39,000 meters high, broke the sound barrier and set the world record for the highest jump in history.
In the football world they have clubs in New York, Salzburg, Leipzig and Brazil, and even ice hockey teams in Salzburg and Munich.