Admittedly, it was difficult to try on makeup before purchasing in 2020. While I haven’t experienced this firsthand, I’ve heard that it turns out to be a problem wearing a mask in public (duh). But don’t worry, Google is here to save the day with a new set of tools that let you visualize makeup from the comfort and safety of your home.
If you search for makeup products in the Google app, you can now see how they look on your skin tone. Developed in collaboration with data partners ModiFace and Perfect Corp, the handy feature lets you introduce thousands of offerings from brands such as L’Oreal and MAC Cosmetics.
Moreover, you can try out the makeup virtually from the app to see if it suits you well. While it’s not possible to get out safely and experience these products in person, this may be the next best thing. Finally, Google says it will also show you recommendations from experts and enthusiasts in Google Shopping and your Discover feed. If you like a product, you can easily buy it from within the app.
Google’s new shopping tools are rolling out to users in the US this week.
