Obviously, it’s not the first beauty AR tech. ModiFace has worked with many brands such as Benefit in the past to create similar AR tools, and YouTube launched an AR Beauty Try-On feature last year to let users try on makeup while watching tutorials. However, being able to access the tool directly from your search results makes it easier if you want to buy specific products from the participating brands.
Additionally, Google shows recommendations from beauty, clothing, and home and garden enthusiasts and experts, including online influencers, when you browse Google Shopping on your phone. Such as TechCrunch notes that both features are part of Google’s broader effort and overall investment in online shopping. The company told the publication that they are a continuation of its steps to open up Google Shopping to more retailers.