Amazon has just launched its new Made for You custom clothing service in the US, requiring users to upload their sizes and two photos to create a “virtual body double.” The first product is a $ 25 Made for You T-shirt, available in a variety of colors, fabrics, necklines and shirt / sleeve lengths.
Amazon Made for You requires two head-to-toe photos taken with the Amazon app, showing the front and back of your torso. After you enter your height, weight, and body type, Amazon will create your custom avatar. From there you can create custom T-shirts, complete with a personalized name tag.
The Made for You product page is full of zealous quotes from fashion influencers. Sai De Silva is especially excited about sending her intensely private data to Amazon:
“I have to create a virtual body double with my measurements. So much fun. “
Fun!
While collecting body type data will no doubt help Amazon compete with traditional fashion houses, Amazon says customers can remove it at any time by tapping the profile icon at the top left of their Made for You page, according to TechCrunch. Amazon also says photos are immediately deleted after taking the body double. Amazon plans to improve Made for You with more styles and options based on customer feedback TechCrunch.
The launch of Made for You follows Amazon’s discontinued Echo Look experiment involving standalone cameras offering fashion advice, and comes just as the $ 99.99 Halo tracker becomes more widely available to track your body fat in 3D. to follow.
So. A lot of. Fun.